Praveen Mathew, perfect move

Stories

Real sales, and the decisions behind them.

I go back through sales I've handled and show what we decided, and why. No client names, no addresses. More breakdowns are on the way.

Real sale breakdown · Glenview

Bought for $900,000. Sold for $1,080,000.

Where did the $180,000 come from?

Plays from YouTube. Open on YouTube

Negotiating on facts

My clients were searching Northbrook, Glenview and the surrounding towns. When this house came on the market, we moved on day one. The sales history of the same model gave us a fact-based case on price, and we bought it for $900,000: $25,000 under the asking price.

Their own updates

Over the next two years the owners painted the kitchen cabinets, put in new countertops and a backsplash, and freshened the paint.

A buyer's eye

When they outgrew the house, I walked it the way a buyer would. We fixed bathroom cabinets and fixtures, painted rooms and rearranged furniture. Cheap fixes with high impact.

The scary comp

Six months earlier, a similar home listed at $949,000 had sold for $905,000. We listed at $975,000, and I told my sellers that if we got $20,000 over, at $995,000, we'd be winning.

The launch

More than 25 families came through the open house. By day three we had six offers and asked for highest and best.

Choosing the winner

We didn't just take the highest price. The winning offer was also the highest, and it came with $100,000 in earnest money, an appraisal-gap commitment, no mortgage contingency, an as-is inspection for major issues only, and a closing date that let my sellers close on their next home the same day.

The result

It sold for $1,080,000: $105,000 over the asking price, $180,000 more than they paid two years earlier, and the highest sale in the neighborhood at the time (MLS).

“Cheap fixes, the right price, the right terms, and an agent who'll help you do all of those things. That's what gets you to the finish line.”

Figures from MLS records, except the open-house count, which is Praveen's own. Listing photos by Realvision, used with permission.

Short videos

One decision at a time

Each short takes one moment from a real sale. Pick a topic.

Short$25K off on day one. How?Negotiation · First-time buyers
ShortSame floorplan sold for $905K. We listed at $975K. Here's why.Pricing
ShortIt already looked good. We still changed 4 things.Prep and staging
ShortSix offers in 3 days. How this Glenview home sold for $1.08M.Multiple offers
ShortPowder room: 3 reasons to go boldPrep and staging

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